At sernod.com, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect when you visit our website, how we use and protect it, and your rights regarding that information.
We do not sell your personal information to third parties, nor do we share it except as described below or as required by law. If you have any questions or concerns, please contact us at privacy@sernod.com.
1. Information We Collect
a. Automatically Collected Information (via Cookies and Similar Technologies)
When you visit our website, we and our service providers may automatically collect certain information through cookies, web beacons, log files, and similar technologies. This helps us ensure site functionality, improve user experience, analyze performance, and deliver relevant advertising.
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Necessary Cookies These cookies are essential for the basic operation and security of the website (e.g., session management and security features). They do not store personally identifiable information and cannot be disabled without impairing site functionality.
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Analytics Cookies and Log Data We use Google Analytics to understand how visitors interact with our site. This includes:
- IP address (anonymized by default to remove the last octet, preventing direct identification)
- Internet Service Provider (ISP)
- Browser type and version
- Operating system
- Date and time of visit
- Pages viewed and time spent on pages
Google Analytics uses cookies to collect this data for aggregate, anonymized reporting. The anonymized data is retained only as long as necessary for analytics purposes, after which it is deleted.
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Advertising Cookies and Technologies To support the free content we provide, we display third-party advertisements (primarily through Google AdSense and related services). These advertisers and partners may use cookies, web beacons, and similar technologies to:
- Serve ads based on your general location (inferred from anonymized IP)
- Deliver interest-based advertising (based on browsing patterns and inferred interests, using non-personally identifiable information)
- Measure ad performance and prevent fraud
For example, if you visit sites related to certain topics, you may see relevant ads on our site. These technologies do not collect or use personally identifiable information such as your name, email address, phone number, physical address, financial details, or other sensitive data.
Google may use the DoubleClick cookie (or similar) for interest-based ad serving across sites using Google advertising technologies. This relies solely on non-personally identifiable information.
b. Information You Provide Voluntarily
We may collect personally identifiable information (“Personal Information”) if you choose to provide it, such as when subscribing to our newsletter, contacting us, or using interactive features. This may include:
- Full name
- Email address
- Telephone number
- Any other details you voluntarily submit
We use this information only for the purpose for which it was provided (e.g., sending newsletters or responding to inquiries).
2. How We Use Your Information
We use the collected information to:
- Operate, maintain, and improve the website
- Analyze site usage and performance
- Deliver personalized and relevant content and advertisements
- Respond to your inquiries or provide requested services
- Comply with legal obligations
3. Third-Party Services
We rely on trusted third-party providers, primarily Google (Analytics and AdSense). These services process data in accordance with their own privacy policies:
- Google Analytics: https://policies.google.com/privacy
- Google Advertising: https://policies.google.com/technologies/ads
We do not control these third parties’ practices and encourage you to review their policies.
4. Managing Cookies and Opt-Out Options
You have control over cookies:
- On first visit (or via our cookie banner), use the “Cookie Settings” button to accept, reject, or customize categories (Necessary cookies remain enabled by default for site functionality).
- Adjust settings in your browser to block or delete cookies (note: this may limit site features).
- Opt out of interest-based advertising:
- Google Ads Settings: https://myadcenter.google.com (turn off personalized ads)
- Network Advertising Initiative: https://www.aboutads.info/choices (US) or https://www.youronlinechoices.com (EU/UK)
Deleting cookies does not permanently opt you out of advertising programs; new cookies may be set on future visits unless browser settings prevent it.
5. Data Retention and Security
We retain data only as long as necessary for the purposes outlined or as required by law. We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.
6. Your Rights
Depending on your location (e.g., under GDPR for EU/UK residents or similar laws), you may have rights to access, correct, delete, or restrict processing of your personal data. To exercise these rights, contact us at privacy@sernod.com.
7. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted here with an updated effective date. We encourage you to review it regularly.
By continuing to use sernod.com, you consent to the practices described in this Privacy Policy.
If you have questions, please reach out to us at privacy@sernod.com..
Thank you for trusting us with your information.